It’s a simple fact, search engines like Google have their favorite sites. I’m sure you have turned up evidence of this before through site research or evaluation. There are sites in every niche market that, despite any links or content optimization, manage to always rank well.
And then there is you, a surplus of links, optimized content and always a bit of chatter surrounding you, but your results don’t match the work you have put into it. You are out of the loop. The sites that are consistently ranking high have obtained a high trust level with the search engines. Earning the search engines trust is what keeps the rank of their content so high.
In order to build that level of trust between your site and the search engines you will need a little old fashioned time and patience.
Additionally, here are 25 SEO tips to help get you on your way and in the loop.
1) Make sure your whois records are current and the domain name is accessible with an address, telephone number and e-mail address.
2) Stick with a proven commodity and try to always go with a top level domain (tld) like .com, .org, .net and steer clear of the .tel domain, despite how hip it may appear.
3) Google places a great deal of importance on domain age. The site sedo.co.uk is a good place to find a worthy domain instead of registering a new domain.
4) Avoid using hyphens if your domain has more than2 words to avoid looking like spam.
5) In renewing your domain, always select a longer renewal period of more than 2 years and help Google think that you are in for whole 9 yards.
6) Select a clean IP address and keep it.
7) Use Google Webmaster central to detect anything that may interfere with trust issues such as planted spyware.
Put your clear, identifiable contact information on your site such as phone number, address and office pictures up on your site.
9) Place terms or conditions and privacy policy on your site maps.
10) Be careful to not over-optimize your site and that may make it appear artificial.
11) Avoid cross linking with your other sites as it can seem as if you are trying to be sneaky.
12) Being overzealous with content updates can be seen as trying to manipulate ratings.
13) Doorway pages are not liked by users or search engines, so avoid using them.
14) Accumulating links should be gradual to reflect that they came organically. Stuffing links into a new site is a very bad sign.
15) Utilize unoptimized anchor text in addition to optimized text to show how most people link naturally.
16) Referring pages that are linking to you should have as few out going links as possible.
17) To make sure your pages are easily crawled keep them below 100K.
18) Create a site map and continue to keep it updated when adding or removing pages. Google’s XML site map generator is an excellent source to help create site maps.
19) Make sure you are not blocking any of your site parts by analyzing your robot.txt file. Utilize SEO Books too to analyze your robot.txt file.
20) Use content of your own to create natural links and avoid using paid links depending on social bookmark sites.
21) You should strive for a low bounce rate as it is an indicator of more relevant content than sites with a high bounce rate.
22) Being linked to by the three major human directories Yahoo Directories, dmoz, and Best of the Web is good help.
23) Try to keep dofollow links to 100, but certainly not more than 200. Since the nature of the net is sharing this can be exceeding difficult.
24) New domains should limit their dofollow links to industry specific trusted sites for the first 6 months.
25) The more fresh content on your site, the better. Google really likes fresh content and even rewards sites that use its fresh content algorithm.
Building search trust is good for your online health. Start today.
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