Every business “knows” they’re supposed to be on Facebook.

But what do you do when you get there? How do you find your fans? Is the return always worth the cost?

The answers to those questions differ, depending on the business.

About two-thirds of small businesses surveyed are using Facebook as their main marketing tool – that’s a huge market share. This infographic from Flowtown really breaks down the figures and offers some suggestions on how to make the most of your following. Perhaps the biggest key is time. Spending time engaging on Facebook and making sure your page’s content is fresh and updated.

Check it out for more: