http://www.gridsix.com Learn Internet Marketing with DIY Training & Consultation Thu, 12 Jan 2012 22:40:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.gridsix.com/finding-your-fans-on-facebook http://www.gridsix.com/finding-your-fans-on-facebook#comments Thu, 12 Jan 2012 22:40:12 +0000 Amy Vernon http://www.gridsix.com/?p=3043 But what do you do when you get there? How do you find your fans? Is the return always worth the cost?
The answers to those questions differ, depending on the business.
About two-thirds of small businesses surveyed are using Facebook as their main marketing tool – that’s a huge market share. This infographic from Flowtown really breaks down the figures and offers some suggestions on how to make the most ...]]> http://www.gridsix.com/finding-your-fans-on-facebook/feed 1 http://www.gridsix.com/what-would-facebook-look-like-at-the-north-pole http://www.gridsix.com/what-would-facebook-look-like-at-the-north-pole#comments Sat, 17 Dec 2011 18:13:29 +0000 John Boitnott http://www.gridsix.com/?p=3025 Our friends at Column 5 have come up with this festive graphic showing how Facebook would be used by some of the more famous Christmas characters who populate the North Pole.
The graphic is notable for several reasons. Among them: we learn a little about Santa Claus’ musical taste and we finally get an update into how ...]]> http://www.gridsix.com/what-would-facebook-look-like-at-the-north-pole/feed 1 http://www.gridsix.com/5-company-holiday-displays-that-push-marketing-to-a-new-degree http://www.gridsix.com/5-company-holiday-displays-that-push-marketing-to-a-new-degree#comments Fri, 09 Dec 2011 20:42:58 +0000 JDRucker http://www.gridsix.com/?p=3017 Some businesses get fun with it and create amazing light shows and window displays for the consumer to enjoy while he or she tries ...]]> http://www.gridsix.com/5-company-holiday-displays-that-push-marketing-to-a-new-degree/feed 1 http://www.gridsix.com/the-evolution-of-local-search http://www.gridsix.com/the-evolution-of-local-search#comments Tue, 29 Nov 2011 22:39:40 +0000 Amy Vernon http://www.gridsix.com/?p=3004 That’s what the Yellow Pages were for.
Fast forward to now. Telephone books are nearly extinct and the web is just about the first place that people turn to when they’re looking for anything, even their kid’s school’s phone number.
Showing up in local search is more vital ...]]> http://www.gridsix.com/the-evolution-of-local-search/feed 1 http://www.gridsix.com/linkedin-boot-camp-what-you-need-to-know http://www.gridsix.com/linkedin-boot-camp-what-you-need-to-know#comments Mon, 28 Nov 2011 20:52:39 +0000 John Boitnott http://www.gridsix.com/?p=3014 Drawbacks aside, Linkedin can in fact can be a helpful ...]]> http://www.gridsix.com/linkedin-boot-camp-what-you-need-to-know/feed 1 http://www.gridsix.com/getting-more-out-of-google-tips-and-tricks http://www.gridsix.com/getting-more-out-of-google-tips-and-tricks#comments Thu, 17 Nov 2011 21:01:39 +0000 John Boitnott http://www.gridsix.com/?p=2996
In my time on the social web I’ve been called a power user and influencer, but any satisfaction derived from that experience is fleeting. One thing you learn quickly if you spend any amount of time on the Internet is that there is always some new area where your knowledge is deficient.
I had that experience again recently, in an area that I didn’t expect, when I saw an infographic from HackCollege about Google. Turns out, ...]]> http://www.gridsix.com/getting-more-out-of-google-tips-and-tricks/feed 1 http://www.gridsix.com/the-rise-of-social-advertising-8 http://www.gridsix.com/the-rise-of-social-advertising-8#comments Sat, 12 Nov 2011 14:00:08 +0000 Amy Vernon http://www.gridsix.com/?p=2984 The most Internet-savvy consumers often are using scripts such as Ad Block Plus to hide all advertising from view, much as hardcore TV watchers will start watching their favorite shows 15 minutes in, to be able to skip through all commercials on the DVR.
Even more common is that people just ignore them. They’re not as obnoxious as the ...]]> http://www.gridsix.com/the-rise-of-social-advertising-8/feed 1 http://www.gridsix.com/social-media-requires-embracing-rejection http://www.gridsix.com/social-media-requires-embracing-rejection#comments Sun, 06 Nov 2011 00:12:32 +0000 John Boitnott http://www.gridsix.com/?p=2969 It had to be a mistake. He just pressed the wrong button, that’s all. I went to the Twitter app on my iPhone, knowing that it would tell me definitively if my buddy had indeed done what I hoped he had not ...]]> http://www.gridsix.com/social-media-requires-embracing-rejection/feed 1 http://www.gridsix.com/the-power-of-infographics-as-an-seo-tool http://www.gridsix.com/the-power-of-infographics-as-an-seo-tool#comments Tue, 01 Nov 2011 19:15:17 +0000 JDRucker http://www.gridsix.com/?p=2932 For years, link-bait has been the highest level of link-building available. There’s nothing better for increasing rankings than to have a viral piece of content spread throughout the internet, getting posted and reposted across a wide-array of websites, blogs, and social media sites.
Infographics have emerged in the last 3 years as the most valid form of link-bait. When website owners see an infographic they like that fits in with their niche, they will often look for and find ...]]> http://www.gridsix.com/the-power-of-infographics-as-an-seo-tool/feed 2 http://www.gridsix.com/bringing-buzz-to-your-site-through-techmeme-is-not-easy http://www.gridsix.com/bringing-buzz-to-your-site-through-techmeme-is-not-easy#comments Tue, 01 Nov 2011 03:03:48 +0000 John Boitnott http://www.gridsix.com/?p=2918 http://www.gridsix.com/bringing-buzz-to-your-site-through-techmeme-is-not-easy/feed 1 http://www.gridsix.com/using-facebook-to-source-your-stories http://www.gridsix.com/using-facebook-to-source-your-stories#comments Thu, 13 Oct 2011 03:23:19 +0000 John Boitnott http://www.gridsix.com/?p=2884 It dismays me to learn at times that reporters run away from social media, when they should be running into its open arms, because of how helpful it can be. I’m not even talking about traffic generation here. I’m talking about finding sources who can help bring breadth and depth to your stories.
I was discussing social media with a reporter recently when he mentioned that he needed a source to help build out a story he ...]]> http://www.gridsix.com/using-facebook-to-source-your-stories/feed 1 http://www.gridsix.com/creating-social-media-friendly-content-part-ii http://www.gridsix.com/creating-social-media-friendly-content-part-ii#comments Tue, 11 Oct 2011 00:26:58 +0000 Amy Vernon http://www.gridsix.com/?p=2849

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]]> http://www.gridsix.com/creating-social-media-friendly-content-part-ii/feed 1 http://www.gridsix.com/are-you-in-a-social-media-funk http://www.gridsix.com/are-you-in-a-social-media-funk#comments Wed, 05 Oct 2011 20:29:52 +0000 John Boitnott http://www.gridsix.com/?p=2864 If you run a microblogging page for a publisher, and you have a steady stream of content, it’s so easy to sink into boring repetition with your tweets and Facebook posts. One of the most common problems I find among Facebook and Twitter publisher accounts is a tendency towards concentrating on posts that link back to articles from the publisher’s main site, at the expense of more personality-driven posts.
What Causes the Social Media Blahs?
One of ...]]> http://www.gridsix.com/are-you-in-a-social-media-funk/feed 1 http://www.gridsix.com/creating-social-media-friendly-content-part-i http://www.gridsix.com/creating-social-media-friendly-content-part-i#comments Mon, 03 Oct 2011 19:59:58 +0000 Amy Vernon http://www.gridsix.com/?p=2827

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]]> http://www.gridsix.com/creating-social-media-friendly-content-part-i/feed 1 http://www.gridsix.com/facebook-changes-bye-bye-privacy http://www.gridsix.com/facebook-changes-bye-bye-privacy#comments Sat, 01 Oct 2011 17:52:00 +0000 John Boitnott http://www.gridsix.com/?p=2702

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]]> http://www.gridsix.com/facebook-changes-bye-bye-privacy/feed 1 http://www.gridsix.com/social-media-marketing-whats-the-roi http://www.gridsix.com/social-media-marketing-whats-the-roi#comments Fri, 30 Sep 2011 14:48:06 +0000 Amy Vernon http://www.gridsix.com/?p=2772 Analytics platforms that can accurately measure the success of a social media campaign are only just being developed. So much of the value of social media is intangible. As the attached infographic from MGD Advertising shows, it’s “more than just clicks.”
The first question any social media marketer (or ...]]> http://www.gridsix.com/social-media-marketing-whats-the-roi/feed 1 http://www.gridsix.com/optimizing-site-design-for-social-media-part-ii http://www.gridsix.com/optimizing-site-design-for-social-media-part-ii#comments Thu, 29 Sep 2011 14:00:54 +0000 Amy Vernon http://www.gridsix.com/?p=2676

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]]> http://www.gridsix.com/optimizing-site-design-for-social-media-part-ii/feed 1 http://www.gridsix.com/how-much-spam-can-you-live-with http://www.gridsix.com/how-much-spam-can-you-live-with#comments Wed, 28 Sep 2011 17:49:55 +0000 John Boitnott http://www.gridsix.com/?p=2769

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]]> http://www.gridsix.com/how-much-spam-can-you-live-with/feed 1 http://www.gridsix.com/optimizing-site-design-for-social-media-part-i http://www.gridsix.com/optimizing-site-design-for-social-media-part-i#comments Mon, 26 Sep 2011 16:00:17 +0000 Amy Vernon http://www.gridsix.com/?p=2647

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]]> http://www.gridsix.com/optimizing-site-design-for-social-media-part-i/feed 1 http://www.gridsix.com/location-based-social-media-smart-business-move-or-stalking http://www.gridsix.com/location-based-social-media-smart-business-move-or-stalking#comments Sun, 25 Sep 2011 21:17:26 +0000 Amy Vernon http://www.gridsix.com/?p=2808 Why would I want to broadcast my every move to the world?
It didn’t help that everyone was tweeting out every Foursquare check-in and updating their Facebook status with it as well. An-noy-ing.
But being the dutiful social media something-or-another, I watched and waited. It soon became obvious that whether it was Foursquare or Gowalla (which came out first and had a firm grip on the West until Foursquare simply ...]]> http://www.gridsix.com/location-based-social-media-smart-business-move-or-stalking/feed 1