Throughout the world of marketing there are many different vehicles an advertiser can choose. Regardless of the mode, one of the biggest things that is often under-scored is the message that is sent through that mode. Having worked with more advertisers that have not understood this than ones who have, I felt it appropriate to [...]

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As a business-to-business marketing platform, Twitter has legs. About 56% of Twitter users say they use the online social communication site for business purposes, according to Rodney Rumford, a social media guru and one of the keynote speakers at the inaugural Gravity Summit on Social Media in Los Angeles last month.
The statistic, based on a [...]

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It’s a simple fact, search engines like Google have their favorite sites. I’m sure you have turned up evidence of this before through site research or evaluation. There are sites in every niche market that, despite any links or content optimization, manage to always rank well.
And then there is you, a surplus of links, optimized [...]

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by Rob Garner , Wednesday, January 28, 2009
I’VE BEEN IN SEARCH AND online marketing for many years, and I’ve learned that while some messages may seem old and familiar (or at least well-worn), they may still be new to others who are guiding [...]

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